Meet Janis Pettit

Small business growth and marketing expert Janis Pettit is founder and president of SmarTrack,  Janis is passionate about using her years of experience as a successful entrepreneur and small business and marketing coach and speaker to work to give her small and solo business owner clients the proven skills, strategies, systems and tools they need to  turn their passion and hard work into  more profits and a great lifestyle. She helps to turn struggling self-employed people into successful, profitable entrepreneurs. In the past 21 years, Janis has owned and grown four highly successful small businesses where she's been responsible for every aspect of business growth. In 2001 she founded SmarTrack.

"I believe that we all have so much more potential than we give ourselves credit for, and we have the ability to use our business success to create a meaningful life that includes financial independence, purpose and service. The same challenges and questions come up over and over for my small business clients.  Helping each experience breakthrough and profound change, and create something bigger than they thought possible is what continues to motivate me each day."

Background

Janis received her Master of Arts degree from City University of New York in New York City, where she started her first business, a corporate training business, in 1987. After selling that business in 1989, she then co-owned and ran a 3-Star NY Times-rated restaurant in Westchester, New York where she was named one of “50 Women of Achievement Under 50” by the Business Journal, and was featured in the same publication for her creative small business marketing strategies. During this time she also hosted her own business cable talk show where she regularly interviewed well known members of the New York business and arts community and worked as a consultant with other restaurant owners to develop successful marketing programs. 

After selling the restaurant in 1998, she and her family moved to North Carolina, where she purchased a small, start up publication and direct mail business. After revamping the publication, more than doubling revenues and franchising the concept, she sold the business in 2001, when she founded SmarTrack. Initially, SmarTrack focused on coaching and training for sales professionals in larger companies. but when Janis realized her true passion was to take her entrepreneurial knowledge and help struggling small businesses enjoy the success she had achieved, but without all the struggle and frustration. she transitioned to small business coaching in 2002. Since then, Janis she has helped hundreds of small and solo business owners worldwide achieve their entrepreneurial and lifestyle dreams.  Her focus is on helping micro lifestyle business owners.

She has been mentioned in the New York Times and is the author of numerous nationally and internationally published articles on small business growth, online and offline marketing, and  is co-author of "145 Ways to Market Your Small or Solo Business". She has made numerous TV and public speaking appearances, and has appeared as a guest on many Internet radio shows.

Having served on the Board of the Westchester NY Association of Women Business Owners, she is currently a proud member of the invitation-only  Business Leaders Club and recently served on the Founding Board of Chix in Business. Janis was honored to chair charity events in New York for "Share Our Strength", raising over $30,000 for hunger relief.

Janis currently lives in Raleigh, North Carolina with her adored teenage daughter Julia, who makes sure she doesn't become hopelessly "un-cool". She speaks Italian fluently and loves traveling to Italy to visit friends and family. Her well kept secret is that she is an accomplished classical singer who sang professionally for a number of years and she continues to sing for pleasure.

To learn more FAQ's about Coaching and working with Janis, go here.  919-562-2280

Luanna Rodham

Luanna Rodham is a Virtual Assistant extraordinaire! Not only is she a social media and online marketing natural, she is a "can do" person with a wining attitude who handles all online aspects of our business.

A graduate of Brigham Young University, she began her career as a virtual assistant with Janis's colleague and friend, Marnie Pehrson, owner of top online article directory Idea Marketers. Luanna continues to keep up with the latest developments in social media and is an indispensible part of our team.