Facebook Can Be a Cash Cow for Businesses That Hate Marketing

cash cowIf you’re like many small business owners you may wonder what the secret is to getting lots of targeted website traffic. You may be paying for search engine optimization which can certainly help. But the problem is that it’s slow, you are not guaranteed results, and Google can change the rules at any time, catapulting your website way down in the search results.

But there is a much faster way to get targeted traffic …

What You Need to Do Now so Your Website Traffic Doesn’t Disappear

mobile websiteOn April 21st of this year, Google made a significant change. They stated that moving forward they will boost the rankings of mobile-friendly webpages — pages that are legible and usable on mobile devices — in mobile search results worldwide.

Since more people do online searches using mobile devices than any other type, this could have a serious effect on the traffic and leads your business gets online…

Increase Sales–Turning Your Ideas into Information Products

If you’ve been in business for a while you’ve probably got what I call a personal business library. This is an accumulation of your written materials, like articles and blog posts, as well as audios, charts, graphs, checklists, or videos. In addition you have information from other experts and you have research you’ve done in your niche.  If you’re not at that point, don’t worry, you’ll get there quick…

8 Steps to Create and Market an Information Product in One Week

You have a small business. You have knowledge and expertise….but you really need more income and you need it quickly. The fastest way to create some cash flow and build your subscriber list or your social media following is to create an information product. There are a number of easy-to-create information products you could choose but let’s talk here specifically about creating a simple report or e-book in just …

Turn One Idea into a Tsunami of Profitable Products

product marketingThere is a misperception that it’s difficult to create information products. Nothing could be further from the truth. Before we talk about tsunamis, first we’ll talk about the five crucial steps you need to master to create and sell numerous information products that will not only bring new clients into your higher priced services, but more importantly can double or triple your income in your knowledge-based …

5 Ways That Adding Information Products Can Transform Your Business and Life

Sometimes when you’re struggling to really make a go of your business, it’s tempting to look for the latest “money making” opportunity as a way to end the struggle. The hope is that your frustration, long hours and hard work will disappear and you’ll be able to relax while cashing in. Or you may be convinced of the opposite—that the only road to success is working ridiculously long hours and that just squea…

Product Creation: Avoid These 5 Mistakes to Increase Information Product Sales

Have you ever created an information product- say a home study or membership program, an e-book or online workshop that didn’t sell? I have. Are you surprised?

oopsYou see when I first decided to add information products to my business years ago I made the same rookie mistakes I see many small and solo business owners making today. Yet abandoning the idea was not an option since creating information products is still the …

8 Steps to Creating and Marketing a Home Study or Membership Program

You don’t need to be stuck year after year selling time for dollars, working ridiculous hours, or struggling to get a handful of clients. That doesn’t have to be your fate because there’s another way. If you have knowledge or expertise in any area, whether it’s business, the arts or a hobby, most likely there are people who want to learn it. And they may not want to have to show up at a class or conference to learn.

T…

Create and Sell Information Products: 8 Information Product Success Secrets

4Ps of MARKETING street signs (product promotion place price)As a small or solo business owner you undoubtedly have a wealth of knowledge and expertise that others need and want—probably more than you realize. Many of you may have purchased downloadable e-books, home study courses or other information products in order to learn about some aspect of business or marketing.

Information products remain a multi-million dollar industry that is growing stronger. You don’t w…