Get More Clients by Developing a Referral System

Of all the marketing methods that work to increase sales, none is ever more effective than “word of mouth”. And it’s easy and costs nothing. So how do you get referrals? 

When I owned a very successful restaurant in New York, we went out of our way to get customer referrals. We rewarded people for “gossiping” about our restaurant and we had a formal rewards-for-referrals program. And referrals co…

Wheel and Spoke Marketing Model

One of the biggest mistakes small and solo business owners make is doing random, or what I call “shot in the dark” marketing, and expecting great results. With this approach you place an ad here, an article there, and maybe go to a networking event. It’s like throwing a dart at a target in the dark and hoping you hit the bull’s eye.

Why doesn”t this approach work? The problem is that s…