What Small Business Owners can Learn from Disney

I just returned from taking my teenage daughter to visit Disneyworld and Universal Studios in Orlando. I can’t say I was all excited about going since standing in lines all day in the hot sun was not my ideal vacation. But, I was more than pleasantly surprised, and down right astounded by the marketing and customer service genius I observed.

Universal is not part of Disney of course, but I must say the the new Wizarding …

Coercion Marketing-Give Me a Break!

It’s just mind-boggling how shortsighted some companies can be when it comes to the marketing methods they use.

This morning my daughter came down with the swine flu.  It was spreading like water from a leaky faucet at her school. Turns out its not that bad so don’t worry. It only lasts 2 to 3 days.  Of course I took her right to the doctor who prescribed Tamiflu. I went and got the prescription filled and do…

How Plain Common Sense Customer Service Can Save Your Business

Sometimes companies do the strangest things and their customers are left scratching their heads in confusion and frustration.

When the economy and businesses are struggling, wouldn’t you think they would do everything they can to keep the customers they already have? Evidently not. See some companies have a habit of focusing more on what’s best for them than on what’s best for the customer. In …