How Correcting 3 Common Mistakes Increased Sale 86%


by Karon Thackston

Sometimes, despite our best efforts, the message we most want our customers to hear gets lost in a sea of superlatives.  The marketer within us takes over and – before we know it – the core focus of the Web page, brochure or flyer becomes blurred.  Let me assure you of one thing… if your prospects can’t determine – with crystal clarity – what you do and how it will be…

Website Headlines and Content That Get Visitors to Take Action

Imagine changing just the words on one of your web pages and suddenly seeing a spike in people signing up for your mailing list, or buying from you. It happens everyday. Yet I see small business websites all the time with poorly written web copy. These business owners just don’t understand why their website isn’t generating any business for them.I know right away that change is needed when the home page st…

How Copywriting Mistakes Can Cost You and What to Do About It

yes - notepad & penNever has writing outstanding marketing messages been more important. Just think about how much information you come in contact with each day on web pages, e-mails, social networking sites, TV, radio, billboards, magazines, newspapers, T-shirts, snail mail, brochures, flyers…. Wow, it’s really overload.

So how do you get yours to grab someone’s attention?  So many times I land on a websit…