Small Business Coaching | Mentoring | More Clients and Sales

6 Tips to Becoming a Money Attractor

Success concept.Do you ever worry that you will never create real success in the business you love? If you’ve ever felt this, please take 3 minutes and read this article.

First of all, know you aren’t alone.

Today I wanted to talk about how certain negative beliefs and doubts (we’ve all had them) can lead to chronic success sabotaging behavior and unnecessary struggle that drives good clients and money away from you faster than a tweet in a Twitter stream.

Check out an email I received from a subscriber about this problem, and then read on to learn WHY this happens, and how to PREVENT it from ruining your chances for getting what you truly want, plus

  • 6 tips to becoming a money attractor and
  • 10 crucial questions you need to answer honestly

E-MAIL

Hi Janis,
Several years ago I started my coaching and consulting business.

If I do a tele-class and don’t make sales I feel like giving up. I spend so much time on social media but I don’t get how it really helps. And I really don’t understand what technology to use sometimes, or how it works. It feels overwhelming to me.I was so excited to do what I loved and to be able to help people, and I started out doing anything I knew to get clients. I went to networking events, built a website, started a page on Facebook, tried to build contacts on Linked In and started tweeting. I got some clients, but after a year I wasn’t making enough to even pay all my bills. Although I have clawed my way to around $50,000 a year, it all seems so hard and such a struggle. I cannot stop the negative thinking that comes into my mind about whether I am doing the right thing.

I’m at a crossroads and was wondering if you could help. I’ve been following you for some time and I love your advice and approach.

Thanks,
Darlene (last name withheld)

MY RESPONSE

First, thanks for your honesty and self-awareness. I’m glad you contacted me because having this kind of repetitive negative thinking is more common that you might think and it can bring you down. Not only that, it’s a vicious cycle that can actually shut down the flow of clients and money.

And it almost ALWAYS drives success away.

In fact, whether you know it or not, many amazing, talented experts have these uncertain and insecure feelings that get in their way. So the good news is that you’re not alone.

The bad news is that lots of women who feel “helpless” to create full out success NEVER figure out what to do about it until it’s too late and they get burned out. By then the dream is all but dead.

The ATTRACTOR FACTOR necessary to create success is gone.

Now much of this is a vicious cycle. When you have those feelings it’s often because you don’t have the inside knowledge and mastery of business and marketing strategy that will create success. In spite of this evidence, I see lots of people swearing they can go it alone, even when there is proof that it isn’t working. That’s just plain crazy. Because if you always do what you always did, you’ll always get what you always got.

Or you could be doing lots of things right to attract clients. But the WAY you do them could be causing poor results. Like when someone tells me they are getting lots of speaking opportunities but they are making no sales. Or when someone says they are getting great coaching results but they are practically giving their services away for free.

What You DON’T Want To Do

The truth is that the most certain and complete way to drive success away (as far away as possible) is to know what you are doing isn’t working, continue to do it, and feel self doubt and insecure as a result.

We all get to a point where sometimes what we are trying isn’t working. But those who succeed admit it, get help, try something new, change their beliefs, thoughts and actions, and they fix what isn’t working, or learn what they didn’t know before that will propel them forward. They are determined and have a “I’ll do whatever I need to do” attitude.

I’m talking about people that don’t just “talk the talk”, they “walk the walk”.

One of the things I’ve talked about often is how once you believe something to be “true”, you tend to find proof of what it is that you believe all around you in the world.

So if you believe that you will never make 6 figures or more, you can bet you never will. And you’ll find proof. Clients will want to pay you the minimum.

Your marketing efforts won’t work the way you’d hoped. You’ll feel skeptical or doubtful that any of the strategies the top experts are teaching are really worthwhile. You may even accumulate debt and have trouble paying your bills. Or you’ll convince yourself that you’re just in it to help people and the money doesn’t matter. Which is just another way of saying you’re not worth it. Ouch.

What you need is not more random information and ineffective actions.

What You Need Is the Right BELIEF

So instead of trying to “fix” all the things that you think are the problem with your business by yourself, you should actually try to change what you believe which will help PREVENT these problems in the first place. And get help because you can never see the forest for the trees.

Following me here? Good.

I’m going to talk about how to prevent these feelings first, then a few tips on how to become an ATTRACTOR.

Here are a few things to keep in mind:

  1. As you might already suspect, it’s crucial to have non-judgmental support and mentoring. Going it alone doesn’t work especially if you are working alone from home. It can be a disaster to try and figure it all out by yourself. And without support you will be left to wallow in self doubt and make the same mistakes over and over.
  2. It takes courage to look at the beliefs and habits that are holding you back, and then to find a way to change them permanently. And again… you can’t do it alone. You need support and guidance.
  3. When you have self doubt you also may not think you are worthy of investing in yourself in your business. This can be a Catch 22. Only you can get out of your comfort zone and get help anyway. And yes it’s scary.
  4. BECAUSE GUESS WHAT–Clients are attracted to confident, experienced, highly visible experts who charge what they’re worth. This shows the client that you believe in the results you can get.
  5. Clients are also attracted to experts who “get” them, listen to them and are leaders who guide them to make a buying decision that will benefit them tremendously.
  6. 6.    Businesses that succeed are run by people who know they need to learn what they don’t know from experts who do. They are not “do-it-yourselfers”. Nope, they want the shortcuts and they want them now. They want to put a DETAILED PLAN IN PLACE TO ACHIEVE THEIR BIG VISION! 

Face the Truth and Your Feelings Fearlessly

You don’t want to keep “playing games” with your business, do you? You CAN and need to face your feelings about your ability to succeed, about money, and the truth about where your business is going.

  1. Is your marketing working?
  2. Do you know exactly the type of client that will most likely say yes?
  3. Do you know how to get them to yes?
  4. Do you know where there are money leaks in your business?
  5. Do you know how to get more traffic and subscribers quickly?
  6. Do you have the courage to double your promotional efforts?
  7. Do you know if you have a stand out brand that gets you noticed?
  8. Do you have a reason for every action you take in your business? This is called STRATEGY and without it you will get random, inconsistent results.
  9. Do you believe in yourself?
  10. Do you believe you have the capability of creating a wildly LUCRATIVE BUSINESS? 

Okay, I can see your mind spinning. Do me a favor. Stop. Take a deep breath in and out. Relax. I’ll wait.

….

….

Now make a decision. Which direction do you want to go?

If you’ve read this far and you are raring and ready to finally and quickly create a sizable breakthrough in your business, including creating a success blueprint that will open new money doors for you, go ahead and take a leap of faith and join me in the Prosperity Breakthrough Workshop.

It starts next week. No time to ponder. You need to check in with your heart and your instincts, make a decision now and act quickly. (There is a 30 day guarantee if that helps). Have questions? Contact us here.

 

8 Action Steps to Break through the 5 Most Common Success Blocks

Action StepsIn my last entrepreneurial mindset article I listed the 5 Success Blocks that I’ve found are the most common stumbling blocks for many women who in every other sense are smart, savvy experts who work hard. Now I’d like to give you 8 action steps that can help you begin to shift. You can know every marketing strategy in the world. You can work hard and be darn good at what you do. But if these blocks stand in the way you’ll likely struggle and not understand why. I’ve been there. Breaking through is exhilarating.

Here are 8 action steps you can start practicing TODAY that can help you improve your ability to get the results you want in your business (and your life). They are not about marketing or social media, but about doing the inner work that allows the right marketing, clients and money to flow into your life.

1) Make a list of what you’ve done that is extraordinary in ANY area of your life

  • List it.
  • Bask in it.
  • Own it.

2) Make a list of how you are valuable to others—clients, family, friends, the world.

  • Write it down.
  • Read it out loud.
  • Acknowledge it.
  • Own it.

3) Write down which situations cause you to lose your sense of power to control outcomes and go from confident and competent to unsure or insecure.

An example would be if you have created an awesome product or scheduled a webinar and only a few people show up or you only make a few sales. I’ve seen that through people off track for weeks.

4)  Identify any OLD message or wound that causes this to happen. Just becoming aware of the message is powerful because you begin to see how it’s controlling you and you can kick it to the curb.

  • When are you buying into this message
  • Why?
  • What is the trigger?
  • Become conscious and aware each day for a week.
  • Go back to owning your value by telling yourself the truth, which is most likely the OPPOSITE of your old message.

5) Overcoming Stamp of Approval—ask yourself in each situation, what is the WORST that would happen if someone disapproves of my words or actions?

  • Could you survive it?
  • How many more people would love what you do because you took a stand or came from a confident place?
  • How can you ignore the naysayers and start surrounding yourself with YAYsayers?
  • Begin to accept that to step into the spotlight, you will not be“all that” to everyone.
  • Feel aligned with your purpose. If you are fulfilling it you will connect with the RIGHT people

6) Getting past “they can’t afford it if I charge more”

  • What kind of person CAN afford it?
  • Who says THEY can’t?
  • Are you confident about the value you offer?
  • Are you able to articulate it?
  • Do you BELIEVE you are worth more money?
  • How much money are you losing my undercharging?

7) Letting go of Overwhelm

  • Monitor how you spend your time for a week
  • What % is spent on MONEY GENERATING tasks
  • List rote tasks are not worth your hourly rate.
  • Outsource them
  • What can you change that you currently spend time doing in your business? What is siphoning off your time?
  • Begin to value your time as precious

8) Work on becoming a Money Magnet

  • Create a Money Attraction Avatar who truly cares and encourages your success. How does he or she look, act and interact with you?
  • Imagine that this person was your best friend, your confidant, the one who believes in you and encourages you to be the best you can be.
  • Let her tell you how she will show up in your life when you offer value to others
  • Give generously to open the giving and receiving flow
  • Be aware of those negative Money Monster Messages that may be sabotaging you and making you believe you have to stay small
  • Make an abundance gratitude list. We all have so much more than most people in the world. Look around you and list every single thing that provides you with comfort, health and nourishment. You’ll be amazed and you’ll start to feel abundance

Once you begin to understand that where you put your mental focus and your emotions is actually creating your results. If you choose, even unconsciously to focus on lack, worry, fearful thoughts and worst case outcomes, you will attract that and you will act as if that’s what you deserve.

If instead each day you CHOSE to try to focus on happiness, joy, abundance, and gratitude your actions, results and life will begin to make a seismic shift. This is a daily choice.

Please share your comments and what you are committed to changing so everyone can benefit.

Want to start a seismic shift in your business? I challenge you to do so if you’re ready. If you are I have a few open slots when we can have a private conversation. If you are ready for a real breakthrough and a prosperity plan, let’s talk. In less than 60 minutes we’ll get you started in a new, exciting direction.

Overcome These 5 Success Blocks and It Will Change Everything

signI hope you enjoy this article in my entrepreneurial mindset series.

Lots of people talk about turning their passion and purpose into a successful business, but often there is a disconnect that seems to prevent them from really realizing that dream. It’s easy to see what needs to change for someone else, but difficult to see what is blocking you.

Most of us share similar core desires. We want to live our purpose, find joy in our work, change the lives of others, create financial freedom and have the time to enjoy our lives. We want to be respected, sought out, influential. We want to have our boundaries respected and we want to be able to stand in our power and be paid what we’re worth. Finally we want to create and generate abundance and inspire love in others. Money is simply a tool that allows many of these desires to become reality.

If you are frustrated because what you want is not what you are experiencing, it’s often due to the interference of one or more of 5 internal success blocks. Every one is fear based and can stop you from really soaring. Everyone faces them. Awareness is the first step.

Once you work on breaking through these blocks amazing things start to happen. For example, the exact marketing strategies that were getting minimal results suddenly attract wonderful high paying clients. The product with low sales (even though it got great client results) suddenly starts to attract buyers. And those are just a few examples of the real results I’ve seen with clients. Why? Because overcoming these blocks reveals the authentic you, minus the fear. And it sets up free.

What are the 5 blocks and how can they show up in your business?

1. Struggle

When you feel like you can’t achieve success without struggle it often shows up as feelings of overwhelm, like you always have too much to do and don’t know where to start. You may end working too much, and it feels like a grind with little fun or joy. You may have lots of unfinished projects and little to show for your hard work. And you may continue doing the same thing even though it’s not getting great results.

2. Scarcity

So many people are held back by their relationship with money—the only remaining taboo subject. I had to work hard to overcome this block, but the results happen fast. When you suffer with this block you may find yourself often saying “I can’t afford it”, even when you know it’s something you need. Money worries may dominate your subconscious thoughts. You may carry debt and search for free or low cost solutions that still don’t help you. You may undercharge, thinking your clients “can’t afford more”.

This often results in fear of investing in your business or yourself and in not having a solid money map for your business. It’s a “not enough” mentality that is costing you big time.

3. Skepticism

Being skeptical is often the result of having been burned in the past. The problem is that if you don’t start to trust again, you will always feel victimized by others. Skepticism can show up as fear you won’t get what you paid for, fear that you are getting “ripped off”, believing that nothing will really work, even an unwillingness to believe the legitimate success stories of others. It’s easy for skeptics to make excuses, blames others for their lack of progress.

Real transformation happens when you take 100% responsibility for your success!

4. Self doubt

Did you ever feel shame about lack of progress in your business? Did you wonder if people will really pay you for your expertise? You’re not alone. It’s called Impostor syndrome and it’s quite common. The problem is that you are not acknowledging the life altering results you can help your clients achieve. If you are struggling with self doubt you may over deliver and under charge, costing you thousands in lost income. You may fear failing but also fear that if you succeed you will alienate family and friends.

It’s time to start listing all the ways you are valuable to others and all the ways you have been extraordinary in your life.

Operating from the fear space will always keep you small and wanting for more.

5. Stamp of approval

Are you often worried about what others will think of you? Do you try to make everything perfect before you’ll put it out there? This is deathly if you want to create lots of videos, emails, promotional materials and content. And that’s the only way you can gain visibility and lots of great clients. People who struggle with this block often fear criticism of any kind, they rarely make fast decisions and they put approval above success.

Think about Oprah. Are there Oprah haters? Sure. Are there millions of people who admire her, learn from her and follow her? Yes. If you want to stand in your power and lead, then you have to get noticed. Not everyone will like you, but most will love you. This takes courage, but the payoff is huge.

In my next article I’ll share some daily steps you can take to start the process of transforming and releasing any of these that are holding you back from a booming business.

You’re invited to my FREE webinar training– Prosperity Breakthrough Secrets-Crack the Success Code. There are 3 other powerful breakthrough areas that could transform your business fast. I’ll be demonstrating them on the webinar. REGISTER HERE

Is Lack of Promotion Blocking Your Success?

woman marketingOne thing you may not have realized when you started a business is that you are not just in the business of whatever it is you do. Nope. That is only one part of running a money generating business. You are also in the business of marketing and sales. In fact for most successful small business owners, this is what they spend at least 50% of their time planning and implementing.

I regularly see smart women with a high level of expertise and drive stymied by their lackluster income. And almost always, the reason is lack of promotion. So why would you hesitate to shout from the rooftops about the wonderful ways in which you can serve and help your clients?

Here are the most common reasons. Some of them are fear based and if you honestly assess what’s going on, you can certainly change it. In fact increasing your promotion may be the secret to unlocking your success.

1) You’re not sure what will work. You’ve tried some marketing ideas but they haven’t really paid off so you feel gun shy about trying more.

We’ve all tried something that has failed. It’s part of the entrepreneurial experience. But you simply need to learn from it and move on. The truth is that you may need to really master a marketing strategy that works, while also looking at why something hasn’t worked for you. Sometimes you have the right strategy but you’re just not reaching enough people. Sometimes you may reach lots of people but with the wrong product. If you haven’t worked with a successful coach or mentor you may be doing what I call random acts of marketing, but without a step by step proven system.

2) You don’t want to seem sleazy or pushy.

This is a common reason. As women we are taught to be nice, to be humble and accommodating. These are wonderful qualities and you don’t need to give them up to promote your business. You just have to keep them in balance. Promotion is simply about talking passionately about what you do and what you offer that gets results. You can do this through your blog, in social media, in emails or on your website, live or anywhere you find people in your target market. Promote by answering important questions your prospects have, offering free advice, providing good content that positions you as a go-to expert.

3) You’ve been taught that it’s rude to talk about yourself and you’re afraid of offending

For women particularly this is a serious issue. Many of us were brought up to be “nice girls”. We were taught to be modest, not brag, to be non-assertive, even passive. So we have bought into this subconscious but powerful belief that promotion is doing just that,  and it manifests as real fear and discomfort when it’s time to step into the spotlight, to ask people to follow us, listen to us, attend our teleclasses or webinars, subscribe to your list or buy from us.

This belief will leave you stuck making every excuse in the world for not promoting your business, which will leave you hiding your true gifts.

  1. Bring awareness to this belief.
  2. Ask yourself if it’s really true that if you share your message you’re bragging or being aggressive
  3. Affirm that you can only help more people if you share your message with as many people as possible
  4. Do it even if it’s scary.

Next, create a well planned, multi-pronged promotional campaign for each product and service you offer. Just a few emails and tweets won’t get you great results.

It’s crucial that you take action and promote every week. When you skip weeks or months your business starts to dry up and fade away. I’m not talking about hammering people over the head with sales offers. That doesn’t work. But plan a series of educational events like tele-classes, online conferences, webinars, videos, blog posts and email series that build curiosity and interest in your product or programs while offering true value to your prospects or subscribers at the same time.

To get started,

  •  Create a marketing calendar. I use Google calendars. 
  • Plan one to two promotions each month. These could be with joint venture partners as well. 
  • Then add what you will do weekly to move more people from other sources such as social media onto your subscriber list and attract and engage with more social media followers.
  • Work on building your social media following each week.

Try this for one month and you will start to see results. Won’t that feel great!

Entrepreneurial Mindset Makeover Series: How Charging Too Little and Giving Too Much Undervalues You

Entrepreneurial Mindset Makeover Series:

Enjoy the first article in my Entrepreneurial Mindset Makeover series. This series will help you remove the internal ways of thinking, habits and old beliefs that create an invisible wall between you and real success. It’s crucial that you do this inner work along with daily action in your business. 

How Charging Too Little and Giving Too Much Undervalues You

Businesswoman.As women we have been conditioned and are wired to nurture, to serve and to give. This is a beautiful thing, until, like a fast growing weed, we overdue it and it starts to overwhelm us and undermine our efforts to create a powerful, successful business and a life filled with joy and passion.

Each time you undercharge for your time and services you are sending a message that you don’t attach much value to what you do. As a result people don’t value what you offer as highly as they should. And you will tend to attract people who care more about a bargain then about getting amazing results from you. Some people undercharge because they fear that “people won’t be able to pay me more”. I’ve heard this so many times. Who decided that people won’t pay you more?  If you are deciding what someone else can or can’t afford, what is really happening is that you are afraid you will lose a potential client if you “charge too much” and that fear causes you to give everything away, or you afraid your results aren’t valuable. Coming from a place of fear rather than a place of powerful certainty that you can change that client’s life in some way will not attract your ideal clients because you are not owning and articulating your value.

I’ve helped many coaches and consultants who charged a low monthly rate and worked too many hours completely transform their businesses. They also often over-delivered. Again, over-delivering springs from fear—fear that your client won’t like you, recommend you or continue to work with you if you don’t give them everything they ask for and more.

Think of your ability to give and nurture as a well. If you keep pulling water out but no new water enters the well runs dry.  And just think about how you’re missing out on the joy and exhilaration of success with time available to live the life you want.

As long as you can articulate the value of what you offer and you get results that really are transforming you can start charging more.

People don’t pay for your time, they pay for results!

Just do some simple calculations to understand the money you’re leaving on the table. Say you’re a coach charging $400 a month for 3 hours of monthly coaching (a common occurrence). That’s $2400 for six months if the client stays with you that long. Imagine if you created a 6-month package that sold for $5500 and that required less of your time but got the same great results. And let’s say we’re talking about serving 10 clients. That’s $55,000 vs. just $24,000—more than double and in less time. Plus with a package you can spell out exactly what your clients can expect and what they’ll receive, thus eliminating the problem of over-delivering. And the type of clients who will pay you more will value you more and will work harder to succeed.

You only have so much time and energy, right? Why not make the most of them and fill your well with more joy, more time and more money.

To get started honoring what you’re worth–

  • Pay attention to how you justify undercharging and over-delivering. What story do you tell yourself that keeps you stuck? I can guarantee you those stories emanate from fear.
  • Re-write the stories to come from a place of self-love, honoring your value, and proudly speaking about the results you can achieve.
  • Tell yourself the new story. Imagine yourself living the new story every day. How would it feel?
  • Create a new higher priced package, program or service and clearly articulate the results it gets and how it will change some aspect of your client’s life.
  • Ask people to say yes. Will it be scary? Probably. Will it take a bit of courage? Sure. Will the results be amazing? Absolutely. You may not get a “yes” on the first try, but if you keep doing the above you will get a “yes”.

How to Know What Your Time is Really Worth

Your time is your most precious resource. It’s even more precious than money. It’s an energy source that’s finite and you can’t get it back. That’s why so many of us list time freedom at the top of our entrepreneurial wish list. And it’s why you may have chosen to start a home based online business that you hope will give you the lifestyle you want.

Have you ever done some cold hard calculations on what each hour of your workday is worth? You might be surprised at the results.

Let’s say you work 40 hours a week and you bring in $3000 a month. You may be shocked to know that your hourly rate is only $19! Up the monthly sales to $5000 and your rate goes up to $31.25. Still not great.  But if you really have a powerful success strategy and an in demand premium product and your sales jump to $20,000 a month, working 25 hours a week (100 hours per month), suddenly your hourly rate jumps to $200!                 Here is the simple formula so you can figure out your hourly rate: Divide your monthly sales by the total number of hours you worked during the month.

The big question is this—are you making what you’re worth? Are you happy with how much your time is currently worth? There are a few questions that will help you figure this out:

  1. Are you getting your clients results that are truly transformational?
  2. Are you charging by the hour or month instead of basing your fees on the value of the significant results your clients get?
  3. Are you working hard to sell tons of low priced products or are you selling premium solutions to well-paying higher level clients?
  4. Are you wasting time on rote tasks that could and should be outsourced, like bookkeeping, checking email, submitting videos or articles, taking care of minor customer service issues, sending out emails to your list or making changes to your website?
  5. Are you holding onto a belief that success means struggle, endless and tiring hard work and no fun? Many of us were taught that and we internalized it. Now it’s time to let it go!

Imagine having your business organized in such a way that you had lots of free time, your productivity was really high when you did work, you were making enough money to feel financially free. Wouldn’t that be great?

Here are some tips to help you start using your time in the most worthwhile way—

  • Make a daily list of tasks that are money generating. Complete those tasks first each day.
  • Compute your current hourly rate then set a goal as to what you would like it to be.
  • Focus your attention on selling your premium services instead of on selling low priced products. This is crucial because it takes the same effort and yet it generates much more income.
  • Look at raising your prices or restructuring your packages. I see many women undercharging and over-delivering. Consider the most direct way you can deliver amazing results. Then charge clients for those results, not for your time. This is a HUGE shift in the way you think and it requires you to really value yourself and not be afraid of communicating the results you’ve been getting your clients.

If you’d like to learn more about how you can achieve this quickly in your business, register for my free webinar training—The Experts Freedom Formula. I’ll show you how I’ve done this and what I teach my clients.

6 Simple Steps to Becoming a Successful, In-Demand and Financially Confident Expert

Business WomanPeople often ask me about my journey to becoming a successful coach and entrepreneur generating a generous six figures per year. Did I just instinctively know what to do? Did I make the same mistakes they’ve made?

The answers are that sometimes I knew what to do either from experience or from listening to my inner voice or intuition, and yet, I still made so many mistakes I’ve lost count. But I learned from them and used them as a catalyst to do better and develop a better system that consistently gets great results.

If you are a coach, consultant or expert of any kind you may be struggling to get to the level of success you want. In fact, what stops most knowledge based business owners from getting there is that they are stuck in a dead-end business model with too few low paying clients and no idea how to change that. The result is-

  • Charging too little
  • Focusing on selling low priced or “one-off” products
  • Over delivering
  • Not enough subscribers or leads
  • The wrong kind of clients
  • Bright shiny object syndrome- going after the next new idea
  • No financial freedom plan or business building strategy

If that has been your experience then it’s time to change what you’ve been doing.  The fastest path to creating a fun, passion based, lucrative business is to follow these 6 simple steps

  1. Define WHY you are doing what you do. Of course you want to make more money, but why? Do you want a better house, more free time, more travel, to volunteer more, or to retire in comfort? Is your desire to impact and even transform the lives of your clients? You need to know because they WHY is what motivates and drives you.
  2. Discover and commit to making the mental shift you’ll need to get there. Do you believe you could charge what you’re really worth and get it? Do you believe people will really say yes to your products or programs? Do you believe you could actually create financial freedom? If not, you have some work to do.
  3. Figure out the Biggest, most in demand Results you can get your clients—the ones that will solve an urgent and frustrating problem. Then create the marketing language that communicates that result in way that makes people sit up, take notice and take action.
  4. Create a premium package– a Big Results Offer– that commands a premium price and that delivers premium results as quickly as possible. Then start offering it right away.
  5. Create a semi-automated marketing funnel that drives highly qualified leads to you every month. These are people that will eagerly see the value you offer and say yes to enrolling in your premium program. High value webinars, joint ventures and speaking are a great place to start.
  6. Rinse and repeat each month

This simple formula can regularly generate five-figures a month in just 25 hours a week. Implementing it can bust through the income ceiling many knowledgeable experts experience.

1)      Watch my free content loaded webinar that shows you how this simple system works and the results it can get – (next LIVE version with Q&A is June 12th, 2013 at 5 PM ET).

2)      If you are a “do whatever it takes to make things happen in my business” kind of person, let’s talk about what you need to do to up level your business in the next 90 days.

Do You Love Yourself Enough to Make a Difference with Your Expertise?

Woman Holding Valentine's Day Gift BagYou’re filled with the desire to help others. You have a system, product, program or process that can transform lives, yet you just can’t seem to get enough clients or make enough money to really say you have a successful business. It’s so frustrating.

You’ve attended numerous free training events, downloaded free e-books and reports and you study all the time. You’ve even tried every marketing tactic you’ve learned. Yet it’s still not coming together. You’re just tapped out. You’ve heard others explain how their system works and is the best and you see that they are successful but you are doubtful it will work for you because nothing has so far.

Sure you may be making some money, even getting by and paying the bills, but soaring would not be the word you’d use to describe your business.

You just don’t get it. So what’s wrong? Why is all you do not getting the results you want?

You’ve probably heard people talk about the importance of working on developing an entrepreneurial mindset, right? The truth is that all the knowledge in the world won’t pay off if your thinking and beliefs are not aligned with your vision.

I’ve seen this situation unfold more times than I can count and each time I see the same problem keeping women stuck, keeping them invisible and unable to change lives with their God given talents. And the reason is often the same. It’s not easy to hear, but the truth is that often they just don’t love themselves enough. They don’t believe that they too can join the seemingly exclusive success club and be seen as an influencer who transforms others. The problem is this—if you don’t believe in yourself, why would someone else believe you could really get them great results?

Every daunting situation we face is there to teach us something and as soulful, service based entrepreneurs our job is to look within and figure out what the lesson is and then set about to learn it. That takes courage, humility and real gumption. It’s not for the weak hearted. Difficult situations like money problems, stagnation, relationship problems or anything else that blocks us don’t mean we are unworthy, unlovable or a failure. They don’t need to be used as an excuse to hide the real truth. When you love yourself enough to be as nurturing with yourself as you would be with a child; when you look at a difficult situation as a self-learning and growth opportunity, not as proof that you were never meant to succeed and when you start doing the work to learn the lesson your world will shift, your business will shift and your self confidence will soar.

When you look in the mirror and see Divine inspiration and unique gifts staring back at you, you’ll smile and begin to invest in changing, moving and growing.

Recently my friend and colleague, Kathleen Gage wrote a blog post about the assumption many people have that they should be able to get everything they need to make more money and be successful for free, without investing a dime in themselves. In other words, some people think they can get great results with no “skin in the game”. We all know that’s not how it works. Similarly you have to do the work and invest the time and energy necessary to face challenges, learn from them, be determined to overcome them and change.

If you know what your purpose is and that the work you were meant to do is important, then why would you stay stuck taking the same actions thinking you’ll get different results? If you see yourself as loved and lovable, if you value and believe in yourself and your gifts, why would you make excuses for not doing whatever it takes to attain your dream? If you truly can see your dream for your business becoming real, you will have the quiet, but powerful inner confidence you need to get outside your comfort zone, take action and invest in change. You will stop hiding, stop remaining invisible, stop settling for just barely getting by.

Otherwise you will tend to blame circumstances, make excuses, postpone, procrastinate, give away your power to others, stall until it’s “perfect” , operate from fear and put up a false front.

When you are filled with self-love, self-acceptance and self-confidence, you take 100% responsibility for the results you get. You know that the decisions you make today will determine the results you get tomorrow so you take bold action. And you will know you are special. You will feel determined to serve others with your gift and you will feel worthy of being well compensated in return.

This is a mindset shift of huge proportions. To love yourself and put yourself first so you are full enough to nurture and help others, instead of depleted and overwhelmed is truly stepping into your power and who you were meant to be.

How Correcting 3 Common Mistakes Increased Sale 86%

by Karon Thackston

 

Sometimes, despite our best efforts, the message we most want our customers to hear gets lost in a sea of superlatives.  The marketer within us takes over and – before we know it – the core focus of the Web page, brochure or flyer becomes blurred.  Let me assure you of one thing… if your prospects can’t determine – with crystal clarity – what you do and how it will benefit them, all your copywriting efforts will be in vain.

Provider Watch suffered from a bit of this problem.  When I read their original home page copy I was confused about what they offered.  While all the information seemed to be within the copy, I didn’t get it.  That’s what happens all too often when we write our own copy: *we* understand what we mean, but that clarity isn’t passed on to our readers.

The owner of Provider Watch knew she had a great product.  She also knew it should be very popular with daycare providers.  What the owner didn’t understand was why her copy wasn’t triggering the reaction she was hoping for.

The Problems 

There was no single, major problem with the Provider Watch home page.  Instead, there were several little problems; the sum of which was costing Provider Watch conversions.

First the copy certainly did strike an emotional chord by relating to the site visitors on their level.  What happened, however, was a delay in moving from an emotional tug at the heart to delivery of the message.  As the visitors read on, they felt connected to *what* was being said, but they weren’t clear about *why* it was being said.

The second thing that struck me when I read the home page copy of this site was the “No Regrets” system.  There were a few things I was unclear about.  At some points there was mention of signing up for a free membership.  At other points, a mention of how little it cost per month was made.

There was also reference to a credit reporting system, but I was confused as to whether the daycare provider reported *to* the system or received reports *from* the system.  I saw information about collection help along with statements that Provider Watch was not a collection agency.

And third, search engine optimization also came into play with this site.  The original home page had an odd choice of keywords.  To make it successful, we’d have to come up with new phrases to help drive more targeted traffic to the site.

The Solutions 

The solutions for this home page were quite simple.  Outline what Provider Watch did, then clearly provide that information to the site visitors while keeping the emotional attraction.  I wanted the site visitors to know immediately what was being offered and precisely how it would benefit them.

Because Provider Watch has such terrific knowledge about their target audience, I was able to accurately outline who I was talking with through the copy.  Most of their daycare providers were small, independent, work-from-home operations that didn’t have any financial wiggle room.  Every time a parent bounced a check or left without giving the required notice, it hurt the provider badly.  I wanted the feeling that Provider Watch knew this, understood it and was offering help to come through.

In addition, I needed to find a way to offer proof that this was a viable service that filled a very real need.  Because the service was unusual, educating the site visitor would be as important as selling to them.

The Rewrite 

The original headline read:

“Warning! Deadbeat daycare parents don’t want you to know about this website!”

“The Provider Watch “No Regrets” Risk Management System contains over $615,654 in unpaid daycare debt, and that number grows daily!”

“There are a growing number of parents who simply steal childcare services by refusing to pay.”

I wanted to make that much clearer and also plainly deliver a major benefit to daycare providers so I changed the headline to:

Find Out If Parents Are Bad Payment Risks
BEFORE You Accept Them As Customers

That spoke loudly to providers who had been burned one time too many.  It let them know immediately that this was a site that offered help in the way of prevention.

I went one step further by constructing a bullet list of what was included in both the free membership and the paid membership.  I also gave them a method for getting more information and for signing up for whichever membership level met their needs.

The next challenge was to outline what services were provided, then clearly point out the benefits of these services to the site visitor. At the same time, I kept an eye open for opportunities to include keyphrases within the natural flow of the copy.

Overall, the home page was made to be much more simple, clear and concise with an unmistakable path that the site visitor could follow from introduction to purchase. You can view the new copy here: http://www.copywritingcourse.com/providerwatch-after.pdf.

The Results 

Did it work?  Did it ever!  Provider Watch has seen a:

  • 52% increase in unique visitors to the site
  • 22% increase in overall sign-ups
  • 86% increase in paid subscribers
  • Steady increase in phone traffic

Another mystery solved!

Want to get more info about how applying these and other copywriting strategies to your site for improved rankings & sales?  Karon has a free webinar that takes you behind the scenes and shows you every step of the process in detail.  View it here.

© Karon Thackston

How to Get Companies to Sponsor Your Marketing!

by Shannon Cherry

Most people think that corporate sponsorships are only for nonprofits, associations and little leagues. But here’s the thing: if you do any kind of promotions, you can be sponsored. And you’re leaving money on the table if you aren’t benefiting from sponsorships.

Even big name celebrities have sponsors. People including Madonna, Kobe Bryant, and Justin Timberlake… And we know they aren’t charities.

Okay, so you’re not nearly big rock star or sports legend. Is it possible for you, a small business owner, to get sponsorships?

Yes!

You see, the reasons why a company would sponsor a celebrity are the same reasons they would sponsor you.

It used to be that companies would underwrite the costs of a sponsorship for good will. Times have changed. Today, sponsorships are now a valuable marketing tool, and corporations looking for a better return on investment than just that it ‘feels good’ to help out.

The sponsor’s goal is often to get to a specific target market, so if you can answer these questions, you can get a support for something you are already – or planning on – doing:

1) Do you have a visible following?

Think about your subscriber list, your social media, your connections with traditional media. If you can clearly prove you have a following makes a sponsor interested. This doesn’t mean you need huge figures. It’s the quality of the following not the quantity that makes a difference. (See the next question to understand this more.)

2) Can you show you have an influence with your following?

Sponsors will want to see if you have a bond with the people in your ‘tribe.’ Influence means you can give them a call to action, and they will respond.  This is exactly why the quality of your following is more important than the quantity. There’s no return on investment if you have 50,000 followers on Twitter but only 2 people are actually reacting to your tweets.

3) Are YOU willing to invest in a sponsorship relationship?

If you think the sponsorship is over as soon as the company has handed you the hard or soft money, then you’re ill prepared for sponsorships. The key is building a lasting relationship.

4) Can you verify that your sponsors will get a quantifiable return on investment?

There’s a right approach and a wrong approach to this. And without help, it can be hard to see what will work. (And by the way, what will work for one potential sponsor may not for another).

Shannon Cherry, a veteran in building connections – including corporate sponsorships, is sharing her sponsorship secrets to help individuals like you get your share of the $17 Billion in corporate sponsorship available. Join us on March 21st at 5 PM ET for the free webinar: “Win-Win-Win Your Way to Profitable Influence: How to Get Companies to Pay You to Market to Your Audience.”

Discover how Shannon is getting sponsors to pay for just about EVERYTHING she does, including clothes and makeup, computers, gifts for clients, blogging, attending and hosting events and much more.

When you join us on March 21st, you’ll discover:

  • Why companies have millions of dollars to dole out
  • Why a company would be interested in you and what you’re doing
  • What you really need to offer to land a sponsorship
  • What a sponsorship can pay for
  • And much, much more!

Go here to register.

Get More Clients Now!



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